“Magnus has played a decisive role in helping me and other leaders become clearer in our decisions, accountability, and communication. The work has been about simplifying, focusing on what truly matters, and ensuring that strategic decisions actually translate into everyday execution.”
— Daniel Ervér, CEO, H&M
Leadership that makes a difference shows up in everyday work.
In the decisions that are actually made.
In the conversations that actually take place.
In what happens — and what stops happening.
I work with leaders and leadership teams who want real results. Not in theory. Not in models or presentations. But in how they lead, how they make decisions, and how the organization develops over time.
What distinguishes my work is that I always operate on three levels simultaneously: the person, the leadership, and the business. I listen for patterns in how you speak, how you think, and what you avoid. I challenge taken-for-granted assumptions and bring in perspectives that are often missing — such as employees, customers, owners, and the system as a whole. That is how we get faster to what actually creates value.
I have worked with senior leaders for more than 30 years. Often over long periods of time. Always with a focus on clarity, accountability, and execution. This work is not for everyone. It is for leaders who are willing to examine their own role, take responsibility for their decisions, and deliver results through others.
I help create results through:
Individual leadership support with me is not classic coaching. It is a long-term partnership focused on how you actually lead — in decisions, meetings, and everyday behavior — and the impact this has on the business.
I facilitate processes where clarity, decisions, and execution are critical. The goal is not consensus, but high-quality thinking, dialogue, and decision-making that allows the organization to move forward
My leadership development starts in everyday reality, not inspiration. It focuses on concrete behaviors that can be practiced, followed up, and applied directly in daily leadership — over time
I don’t work with everyone. My support is for leaders who are prepared to take responsibility for their own leadership and the impact it has on the organization.
If you are looking for inspiration, quick answers, or ready-made solutions, I am probably not the right person. If you are looking for clarity, honest reflection, and work that makes a real difference in everyday leadership, I look forward to an engaging first conversation.